Propel fromthe capitaloutwards.
Strategy, design, growth and people work for Australian organisations. One Canberra team that plans it, then builds it.
Most consultants hand you a plan. Most agencies wait for a brief. We sit in the gap: we work out what needs to be true, then we design, build and run it with you.
Clarity and alignment decide whether a business grows, in sales, marketing, product and people. We find the opportunities worth chasing, agree the few that matter, and get them done. Fast, because there is more value in shipped work than in a whiteboard.
Four practices. One team.
Pick one, or let us join them up. Most clients start with strategy and end up using all four.
01 · StrategyStrategy you can act on by Monday.
B2B product and service strategy, brand and digital strategy, CX and customer purchase journeys. Workshops, then priorities, then a plan with owners and budgets.
- B2B marketing strategy
- Lead generation
- Purchase journeys
- Employee engagement
Brand, product and web design that thinks.
Brand identity, UX and UI for digital products, websites and sales storytelling.
Go-to-market, ABM and campaigns.
Integrated B2B campaigns, account-based marketing, content, PR, video and pipeline velocity.
Know what your people can do, and plan for what's next.
Strategic workforce planning, enterprise skills taxonomies, skills gap analysis, talent marketplaces and recruitment. Backed by MuchSkills, the skills platform our wider team built.
- Workforce planning
- Skills taxonomy
- Gap analysis
- Recruitment
Most asked forFractional marketing
A senior lead and a team, by the day.
Senior marketing, without the full-time hire.
Fractional means you get a seasoned lead, plus designers, writers and analysts behind them, for the days you actually need. It is the fastest way for a growing team to get CMO-level judgement and hands-on delivery at once.
Fractional CMO
A senior marketing lead in your leadership meetings. Sets the strategy, owns the plan and budget, and manages the people delivering it.
Fractional marketing team
Lead, designer, writer and analyst as one unit. For companies that need campaigns shipped every month, not just advice.
Fractional head of lead generation
Outbound, ABM and CRM discipline. Builds the pipeline engine and hands it over to your sales team in working order.
Complex products, made clear and sold.
Long engagements where strategy, brand, website, partner programs and product design ran as one piece of work.
What joined-up work did for one client.
More website traffic after the CapillaryFlow rebuild.
CapillaryFlow · 2022 → 2023More Google Ads impressions on the same spend.
Same budgetMore Google Ads clicks, also on the same spend.
Same budgetMore direct sales leads in the equestrian segment.
Year on yearWe build our own products too.
It is the best training there is. When we tell you how to launch, price or sell something, it's because we have done it with our own money.
Red DotMuchSkills
Skills intelligence for teams. Started as a shared spreadsheet, now used by companies worldwide.
Re-discovered
Matches redundant Australian IT professionals with SMEs that need them. Built by Propellion, powered by MuchSkills.
HardSkills
Recruitment for deep-tech R&D roles. Used by engineering teams at ABB and Scania.
Share. Prioritise. Execute. Monitor.
The same four steps run under every engagement, from a single campaign to a two-year transformation.
Share
Workshops on sales, marketing, product and people. We learn your business properly.
Prioritise
SEO or a new product? Ads or content? Everything is on the table, and everything gets ranked.
Execute
Budgets, owners, timelines, then delivery. We do the work, not just the slides.
Monitor
We measure what moved and re-plan. Cheap wins stay, expensive misses go.
We know how the capital buys.
Our home is Canberra, so we understand public sector procurement, policy-heavy stakeholders and the long sales cycles of companies selling into government. We work in person across the ACT and remotely everywhere else.
Short answers.
What does Propellion Labs do?
Propellion Labs is a Canberra consultancy that plans and delivers strategy, brand and digital design, B2B marketing and skills-based HR work for Australian organisations. The same team that shapes the plan builds the website, runs the campaign or sets up the skills framework.
What is fractional marketing?
Fractional marketing means hiring a senior marketing lead, or a small marketing team, for part of the week instead of full time. You get CMO-level judgement and hands-on delivery for a monthly fee, without a full-time salary or an agency retainer.
Do you only work with Canberra organisations?
No. Propellion Labs is based in Canberra and works with clients across Australia, in person in the ACT and remotely everywhere else. A partner studio in Gothenburg, Sweden, supports design and product work.
Can you help with workforce planning and skills?
Yes. Our HR advisory practice builds skills taxonomies, runs skills gap analyses and supports strategic workforce planning, using the MuchSkills platform where a live skills inventory is needed.
How do we start?
Book a 30-minute call. We ask where the business is and where it needs to be, then send a short written proposal with scope, timing and cost.
You know where you need to be. We'll propel you there.
30 min · Google Meet · AEDT
Thirty minutes on where the business is and where it needs to be. You get a short written proposal afterwards.
Pick a time