A fractional marketing team for SaaS founders who've outgrown referrals
If you run a growing Australian SaaS or tech company and the pipeline still runs through your own phone, Propellion Labs gives you one senior team that owns positioning, website, demand generation and pipeline. You get a fractional CMO's judgement and the people to deliver it, without a six-figure hire. Your contacts list got you this far. It shouldn't have to carry the next stage of growth too. CapillaryFlow, a client of our combined team: website traffic doubled from 2022 to 2023.
Good product, lumpy pipeline
Your product works, but the market doesn't quite get it yet. Leads arrive in lumps, forecasting is guesswork, and every agency is waiting for a brief you don't have time to write.
You've tried marketing before. Each supplier owned one piece, so nobody could tell you what worked, and the invoices were the only thing that arrived on schedule.
From positioning to pipeline, one team owns the result
Positioning and messaging
Buyer interviews, competitor review and a messaging framework built with our LIFT method (Listen, Ideate, Filter, Test). Sales gets a story it believes and can repeat on a call.
Website
Customer purchase journeys, UX/UI design and the build itself, so a complex product reads in plain words and visits turn into sales conversations.
Demand generation
Go-to-market plans, account-based marketing, integrated campaigns, content, PR and video, all aimed at the accounts you actually want to win.
Product marketing
Launch plans and sales storytelling for each release, so new features land with the people who sign the contract as well as the people who log in.
Pipeline
CRM discipline and pipeline velocity work, usually in HubSpot: clean deal stages, lead sources you can trust and a view of where deals stall. You forecast without crossing your fingers.
We've sold software buyers didn't get at first
Our partner studio team in Gothenburg built MuchSkills, a skills platform that won a Red Dot Design Award and was named a Major Contender in Everest Group's PEAK Matrix 2025. So we know the founder's side of a technical product that needs explaining twice.
Search traffic +56%, Google Ads clicks +71% on the same budget, and direct sales leads in equestrian +777% year on year.
Viking Analytics
AI predictive maintenance software. Our combined team delivered the strategy, website rebuild, SEO, partner portal and the MultiViz 2.0 product redesign.
Sourcing Allies
Neville Braganza was fractional CMO to this Sweden-based company, which helps European, UK and US businesses manufacture in China and Vietnam.
The senior people you meet are the ones doing the work
Neville Braganza, fractional CMO
Nearly two decades marketing SaaS, technology and telecoms across APAC. He sets the plan with you and answers for the result.
Noel Braganza, design and product
Makes your brand and website look as serious as your product. He has an interaction design background from the MIT Design Lab and designed MuchSkills.
Daniel Nilsson, growth
Turns the plan into campaigns and search work, and keeps the pipeline numbers honest so you can see what's working.
Built around a founder's calendar
- You talk, we write the brief. Our SPEM method (Share, Prioritise, Execute, Monitor) turns one conversation into the few priorities that move pipeline, then we deliver and track them.
- Most work happens online, so you don't lose days to meetings. We're in Canberra, work across Australia, and only suggest interstate travel when it's genuinely needed, at your cost.
- Progress lives in your CRM, usually HubSpot, so pipeline stages, lead sources and stalled deals sit in one place you can check between board meetings.
- Scope moves as you learn, and that's normal. We agree the depth of any change with you before it happens.
Straight answers before you hand over marketing
What is a fractional marketing team for SaaS?
A fractional marketing team for SaaS is a group of senior marketers who work part of their time on your company and own strategy and delivery together. At Propellion Labs that covers positioning, website, demand generation, product marketing and pipeline, so a growing software company gets experienced people without hiring each role full-time.
Should a SaaS company hire a fractional CMO or a full-time CMO?
A fractional CMO suits most SaaS companies of 10 to 200 people that need senior marketing judgement but can't yet justify a six-figure permanent hire. You get the strategy and a team to deliver it, and scope can change as you grow. Neville Braganza, our CEO, has served as fractional CMO for Sourcing Allies.
Do you offer a fractional marketing team for tech companies that aren't SaaS?
Yes. Our fractional marketing team for tech works with IT, telecoms, CCaaS and manufacturing companies as well as SaaS. The common thread is a complex B2B product with a long sales cycle that needs clear positioning and a steadier pipeline.
How much does fractional marketing cost?
The cost of fractional marketing depends on what you need us to own and how fast you want to move. Propellion Labs scopes each engagement after a first conversation about your product, pipeline and goals, and we agree any later change in scope with you before it happens.
Can a Canberra team handle marketing for a company in Sydney or Melbourne?
Yes. Propellion Labs is based in Canberra and works with B2B companies across Australia, with a partner studio in Gothenburg, Sweden, for design and product work. Most engagements run online, which saves time, and interstate travel is only recommended when it is genuinely necessary.
Will you work in our CRM?
Yes. Our team usually works in HubSpot. If your sales data lives somewhere else, we look at it early, because pipeline reporting and forecasting depend on clean CRM habits as much as on the tool itself.
Find out what we'd change first
30 min · Google Meet · AEDT
Thirty minutes on where the business is and where it needs to be. You get a short written proposal afterwards.
Pick a time