CRM discipline that makes your forecast real
For heads of marketing and sales directors in Australian B2B companies with a small team and big targets. Propellion Labs sets up CRM discipline in your HubSpot, speeds up the sales pipeline and gives you a senior fractional head of lead generation. Sales gets leads it will work, and the CEO gets numbers it can trust.
Two people doing the work of six
You and one other person are running campaigns, content, events and reporting. Something has to give, and it's usually the CRM: stages drift, fields stay empty, and when sales calls the leads poor, nobody can prove otherwise.
Freelancers were meant to ease the load. Instead they need briefing, chasing and checking, which is one more job on your list.
Three jobs off your plate
Want the thinking first? Read Why CRM discipline matters (/blog/why-crm-discipline-matters).
- Lead scoring and a written definition of a sales-ready lead, so sales and marketing stop arguing about quality
- Pipeline reports that tie each campaign to the deals it created
- Built in the HubSpot account you already have, so your reps learn nothing new
CRM discipline
We agree deal stages, required fields and follow-up rules with your reps, then build them into the CRM. The forecast only counts deals that exist.
Sales pipeline velocity
We find the stages where deals stall and rewrite the marketing-to-sales hand-off, so good leads move instead of waiting in a queue.
A fractional head of lead generation
A senior lead who plans campaigns, runs account-based marketing into named enterprise and government accounts and keeps content shipping, without a full-time hire.
More pipeline from the same budget
CapillaryFlow didn't add a dollar to its Google Ads budget. Our combined team made the same spend work harder, with 337% more impressions and 71% more clicks.
+100% website traffic from 2022 to 2023, with search traffic up 56%
+337% Google Ads impressions and +71% clicks on the same budget
+777% direct sales leads in equestrian, year on year
Senior people, working inside your tools
A senior partner to think with
Our CEO, Neville Braganza, has nearly two decades in SaaS, technology and telecoms marketing. He has been fractional CMO for Sourcing Allies.
Mostly online
Your team gets working time back instead of meeting time. Interstate visits are at your cost and only when they're worth it.
Scope that can move
Priorities shift mid-quarter and that's normal. We agree the depth of any change with you before it happens.
Straight answers on CRM and pipeline
What is CRM discipline?
CRM discipline is the shared habit of keeping CRM records complete, current and consistent: agreed deal stages, the fields that must be filled, and regular follow-up. Without it, forecasts are guesswork and sales and marketing argue about lead quality. Propellion Labs sets the rules with your team and builds them into the CRM so they stick. Our article Why CRM discipline matters covers it in more depth.
How do you improve sales pipeline velocity?
Sales pipeline velocity improves when qualified deals move through each stage with fewer stalls. Propellion Labs looks at where deals sit too long, why leads get rejected and how marketing hands over to sales, then fixes those points in your CRM and campaigns. Clean CRM data comes first, because you can't speed up what you can't measure.
Do you offer HubSpot consulting in Australia?
Yes. Propellion Labs is based in Canberra and works with B2B organisations across Australia, and the team usually works in HubSpot. That covers setting up deal stages and properties, cleaning existing data, and connecting campaigns to pipeline reporting so you can see which marketing activity turns into revenue.
What does a fractional head of lead generation do?
A fractional head of lead generation is a senior marketer who works part-time as part of your team. With Propellion Labs, that person plans and runs campaigns, account-based marketing into named enterprise and government accounts, and the content calendar, and reports pipeline numbers you can take to the CEO, without the cost of a full-time senior hire.
Can you work with us if we're not in Canberra?
Yes. Propellion Labs works with clients across Australia, and most engagements run digitally because it is more time efficient for everyone. Interstate travel is at the client's expense and is only recommended when it is genuinely necessary, such as a workshop that works better in the room.
Bring us the forecast you don't trust
30 min · Google Meet · AEDT
Thirty minutes on where the business is and where it needs to be. You get a short written proposal afterwards.
Pick a time