Insights

Field notes from the work.

Short, practical pieces on marketing, sales, brand and skills. Written by the people doing the work.

An HR team mapping skills on a printed matrix on the office wall
People & skills · 9 min read

OSCA occupation classification and your workforce plan

If your workforce plan was built on ANZSCO codes and a national skills framework, both of its reference points have shifted at once. The ABS has moved occupations to a new classification and the skills framework you may have aligned to has been switched off, while your HRIS carries on as if nothing happened.

Read the article
A strategy workshop with a wall of sticky notes in a Canberra office
Sales · 8 min read

Sales pipeline velocity: formula, example and levers

The calculation takes a minute, but the answer is only as good as your CRM, and most B2B pipelines are filled in too unevenly to give a number you can trust.

A designer and a founder reviewing printed website layouts and colour swatches
Fractional · 11 min read

Fractional CMO vs agency vs full-time hire: a founder's guide

The agency's request for a brief is more useful than it looks, because it shows you where the gap is. If you could write that brief this week, you mostly need people to carry it out, and an agency does that well. If you can't write it, the missing piece is the senior person who would, and that points you towards a fractional or full-time CMO.

Two colleagues walking along the Lake Burley Griffin foreshore at golden hour
Fractional · 11 min read

Fractional CMO cost in Australia: what you really pay for

Founders weighing their options should stop lining up monthly fees and price a full year of marketing instead.

Sydney CBD and the harbour foreshore at dawn
Outbound · 9 min read

Boring cold emails are dead: The 3x3 guide to write cold emails that get opened

Boring cold emails are dead. Learn how to write B2B emails that get opened using Propellion Labs' 3x3 framework for sales outreach success.

A consultant laughing during a conversation in a brick laneway
Sales · 4 min read

Why CRM discipline matters

CRM discipline isn't just efficient. It's responsible.

A senior marketing lead presenting a one-page plan to a leadership team
Fractional · 5 min read

What is Fractional Marketing? And why more companies are turning to it

Learn what fractional marketing is, why it’s gaining traction, and how it helps B2B companies grow faster without hiring a full-time marketing lead.