A fractional CMO in Canberra who writes the brief for you
For founders and CEOs of growing Australian B2B companies with no senior marketer. You get a plan sales believes in and one team that runs it, so new leads stop depending on your personal network and you skip the six-figure bet of a full-time CMO. Led by Neville Braganza, fractional CMO to Sourcing Allies, with nearly two decades in B2B marketing across APAC.
Senior judgement without betting everything on one hire
Right now the marketing department is probably you, between board meetings. A fractional CMO brings the senior thinking now, at a commitment that can change as you grow.
An agency
Waits for a brief you don't have time to write, then delivers its one piece. Nobody owns the outcome.
A full-time CMO
A big, slow bet. If the fit is wrong, you find out a year later.
A fractional CMO from Propellion
Writes the brief, agrees the plan with sales and runs delivery with one team. One person answers for marketing.
From your numbers to work in market in 90 days
If past marketing left you guessing what worked, this quarter is different: every step ends with something you can check.
Share
We sit with you, your sales lead and your numbers: who buys, where deals stall, what you've tried before.
Prioritise
A short plan with the few moves that will grow pipeline, agreed with sales so they back it from day one.
Execute
The people who wrote the plan build it: website fixes, campaigns, content and sales stories aimed at qualified leads.
Monitor
Pipeline tracked in your CRM (usually HubSpot) and a monthly report you can read in five minutes.
More leads from the same ad budget
With our partner studio team, CapillaryFlow doubled website traffic from 2022 to 2023. Google Ads clicks rose 71% on the same budget, and direct equestrian sales leads grew 777% year on year.
Most founders would juggle several suppliers for this. CapillaryFlow had one team for strategy, the website rebuild, SEO, a partner portal and the MultiViz 2.0 redesign.
Neville Braganza was fractional CMO to Sourcing Allies, a Swedish company helping European, UK and US businesses manufacture in China and Vietnam.
Fewer flights, more hours on your pipeline
Your time goes on decisions
We're based in Canberra and most work happens online, which is more time efficient for you and for us.
Travel only when it pays
Interstate trips are at your cost, so we suggest one only when it's genuinely needed.
Scope that moves with you
Priorities shift as you grow. We agree the depth of any change with you before it happens.
No second agency to brief
Brand identity, websites, account-based marketing, content, PR, video and recruitment sit in the same team as your CMO.
Design from Gothenburg
Our partner studio in Sweden handles brand, UX and web design. Its team built MuchSkills, which won a Red Dot Design Award.
Straight answers on cost, scope and the first 90 days
What does a fractional CMO do?
A fractional CMO is a senior marketing leader who works part of the time in your business and owns marketing strategy and results. At Propellion Labs that means setting the plan with your sales team, choosing priorities, running campaigns, website and content work, and reporting on pipeline each month. You get CMO-level judgement and a team that delivers, without a full-time executive hire.
How much does a fractional CMO cost in Australia?
The cost of a fractional CMO in Australia depends on scope: how much strategy you need, how much delivery, and how much the team runs day to day. Propellion Labs scopes each engagement after a first conversation. Scope can change during the work, and the depth of any change is discussed and agreed before it happens. A 30-minute call with Neville is the quickest way to get a clear proposal.
Is a part-time marketing director the same as a fractional CMO?
Mostly, yes. A part-time marketing director and a fractional CMO both give you senior marketing leadership for part of the time. With Propellion Labs, the same team also delivers the work: strategy, brand and website design, campaigns, content and pipeline. That means you have one accountable team and don't need to brief separate agencies.
How is a fractional CMO different from a marketing agency?
A marketing agency usually waits for your brief and delivers one piece of the work. A fractional CMO from Propellion Labs writes the plan, agrees it with your sales team, runs delivery and owns the result. You deal with one accountable team for strategy and execution, so you aren't coordinating several suppliers who each do their own part.
Do I need to be in Canberra to work with a Propellion fractional CMO?
No. Propellion Labs is based in Canberra and works with clients across Australia. Most of the work is done digitally, which is more time efficient for everyone. Interstate travel is at the client's expense and we only recommend it when it is genuinely necessary.
What happens in the first 90 days with a fractional CMO?
The first 90 days with a Propellion fractional CMO follow our SPEM framework (Share, Prioritise, Execute, Monitor). We share what we learn from you, your sales team and your numbers, then prioritise a short plan that sales agrees with. Next we execute the work, from positioning and website fixes to campaigns and content, and monitor results in your CRM with a monthly report on pipeline.
Which CRM does Propellion Labs work with?
Propellion Labs usually works in HubSpot. Your fractional CMO uses the CRM to track where leads come from, where deals stall and which activity turns into pipeline, and the monthly report is built from that data. Good CRM discipline is one of the first things we look at, because forecasting depends on it.
Bring the marketing question that keeps coming back
30 min · Google Meet · AEDT
Thirty minutes on where the business is and where it needs to be. You get a short written proposal afterwards.
Pick a time