A strategy workshop with a wall of sticky notes in a Canberra office
Strategy

Strategy thatships.

We align business goals with every growth activity, using the value proposition canvas, design thinking and plain common sense.

Two colleagues walking along the Lake Burley Griffin foreshore at golden hour
Strategy

Decisions that span marketing, sales, product and people.

Making decisions on empirical or anecdotal data is hard, especially when they cut across departments. We have a simple workflow for it: modern tools and design methods that line objectives up behind sustained growth.

Then we help you do it. There is always more value in things being done than in things being on a whiteboard.

SPEM

Taking things step by step.

Four steps, run in short cycles.

  1. S

    Share

    Knowledge-sharing workshops: sales processes, marketing plans, past challenges and future goals.

  2. P

    Prioritise

    SEO, a digital product, automated support or advertising: everything is on the table, and everything is ranked.

  3. E

    Execute

    We design the projects, set budgets and timelines, identify stakeholders and start.

  4. M

    Monitor

    We watch the impact and fine-tune. If an ad campaign isn't the best value, maybe content is.

Services

What's included.

01 · SPEM

Strategy

Actionable strategy for growth. Workshops first, then priorities, then a plan with owners and budgets.

More on strategy
  • B2B product and service strategy
  • B2B marketing strategy
  • B2B lead generation strategy
  • Brand strategy
  • Digital strategy
  • CX strategy
  • Customer purchase journeys
  • Employee engagement strategy
  • Employee skills alignment
Selected work

Work that shipped.

FAQ

Short answers.

What does a strategy engagement include?

Usually two weeks of workshops and research, a prioritised plan with owners, budgets and timelines, and then monthly reviews while the work is delivered.

How long does it take to get a strategy?

Most clients have an agreed, prioritised plan within three to four weeks of the first workshop.

Do you only write the strategy?

No. Propellion Labs also designs, builds and runs the work that comes out of it, from websites and campaigns to skills programmes.

A lone gum tree above the Brindabella Ranges at last light

You know where you need to be. We'll propel you there.

NB
Neville Braganza
30 min · Google Meet · AEDT

Thirty minutes on where the business is and where it needs to be. You get a short written proposal afterwards.

Pick a time