01
Fractional marketing
A senior marketing lead and a team behind them, for the days you need.
More on fractional marketing- Fractional CMO
- Fractional marketing team
- Fractional head of lead generation
- Sales pipeline velocity
- CRM discipline and set-up
Fractional marketing
A senior marketing team,by the fraction.
A seasoned lead and the designers, writers and analysts behind them, for the days you need. Across Australia, from Canberra.
Why fractional
You need a CMO's judgement and a team's output. You don't need either full time yet.
Growing B2B companies hit the same wall: marketing is too important to leave to juniors, but a full-time CMO is a big bet. Fractional marketing closes that gap. You get senior leadership and delivery for a monthly fee, and you can scale it as the business changes.
Roles
Three ways to start.
Fractional CMO
A senior marketing lead in your leadership meetings. Sets the strategy, owns the plan and budget, and manages the people delivering it.
Part-time leadership
Fractional marketing team
Lead, designer, writer and analyst as one unit. Campaigns, content, website and reporting shipped every month.
Most popularMonthly
Fractional head of lead generation
Outbound, account-based marketing and CRM discipline. Builds the pipeline engine and hands it over in working order.
Fixed term
Full-time CMOSix-figure salary plus on-costs. Months to hire. One person's skill set.
Agency retainerDelivery without ownership. Waits for your brief. Strategy is extra.
Propellion fractionalSenior lead plus a team. Starts in weeks. Scales up or down by the month.
What's included
Strategy and delivery, not one or the other.
02 · LIFT
Branding and communication
Storytelling that builds reputation, grows revenue and keeps customers.
More on branding and communication- Go-to-market planning
- Account-based marketing (ABM)
- Integrated B2B campaigns
- Digital marketing campaigns
- Content, PR and activations
- Video production
- SEO and search intent
Results
What a joined-up marketing team did for one client.
100%
More website traffic.
CapillaryFlow · 2022 → 202356%
More traffic from search.
CapillaryFlow337%
More Google Ads impressions on the same spend.
Same budget777%
More direct sales leads in the equestrian segment.
Year on yearFAQ
Fractional marketing, answered.
What is fractional marketing?
Fractional marketing means hiring a senior marketing lead, or a small marketing team, for part of the week instead of full time. Companies get CMO-level strategy and hands-on delivery for a monthly fee, without a full-time salary or a long agency retainer.
What does a fractional CMO do?
A fractional CMO joins your leadership team part time, usually one or two days a week. They set the marketing strategy, own the plan and budget, report on results and manage the people, internal or external, who deliver the work.
How is fractional marketing different from an agency?
An agency delivers what you brief. A fractional team owns the outcome: it writes the strategy, decides the priorities and then does the work, sitting inside your business rather than beside it.
Who is fractional marketing for?
Growing B2B companies, often in SaaS, technology, professional services and manufacturing, that need senior marketing leadership but are not ready for a full-time CMO.
Do you offer fractional marketing outside Canberra?
Yes. Propellion Labs is based in Canberra and works with companies across Australia, in person in the ACT and remotely in Sydney, Melbourne, Brisbane and elsewhere.
Ready for a senior marketing team, without the hire?
NB
Neville Braganza
30 min · Google Meet · AEDT
30 min · Google Meet · AEDT
Thirty minutes on where the business is and where it needs to be. You get a short written proposal afterwards.
Pick a time