More orders from buyers who've never met you
Propellion Labs is a fractional marketing team for manufacturing and industrial companies across Australia. One senior team writes the plan, builds the website and runs the pipeline, so growth stops depending on your contact list and you skip the six-figure bet on a full-time CMO.
Good product, lumpy pipeline
If most orders come from referrals, trade contacts and your own phone, forecasting is guesswork. Your network got you this far, and it shouldn't have to carry the next stage alone.
Agencies wait for your brief
You don't have time to write one, so the work stalls before it starts.
Nobody owns the outcome
The web developer, the PR person and the ads freelancer each do their piece, and the pipeline belongs to no one.
You tried marketing before
Money went out, and nobody could tell you what worked.
B2B marketing for manufacturers, owned by one team
We work out what needs to be true for your growth, then design, build and run it. If something isn't working, there is one team to ask.
A plan sales believes in
Go-to-market and lead generation strategy built around the markets, buyers and product lines that actually make you money.
Fewer partner questions landing on your desk
Your distributors get sales stories, product sheets and campaigns ready to run. If your channel needs a partner portal, we build that too.
Content engineers trust
Application notes, specifications and case studies written so engineers and procurement can say yes without three more calls.
Seen between trade shows
Campaigns, account-based marketing, PR and video keep buyers hearing from you while the stand is in storage.
A website you'd send a prospect
Brand identity, UX and a rebuilt site that looks as serious as your product and turns visits into enquiries.
A pipeline you can forecast
We usually work in HubSpot, tracking every lead from first touch to order so you can see which channel, campaign or partner brought it.
More leads, same ad budget
With our combined team, CapillaryFlow doubled website traffic from 2022 to 2023, grew search traffic 56% and lifted Google Ads clicks 71% on the same budget. Direct sales leads in equestrian rose 777% year on year.
Neville Braganza was fractional CMO to Sourcing Allies, which helps European, UK and US businesses manufacture in China and Vietnam, from factory audits to delivery.
When one agency does the website, another does SEO and a third does the product, nobody owns the leads. Here the same people own the strategy, the website, SEO and the product redesign, so they also own the result.
A full-time CMO is a six-figure bet. Before you make it, look at what the people you'd actually work with did for CapillaryFlow and Sourcing Allies.
Senior people, little of your time, no surprises
The people you meet do the work
Co-founder and CEO Neville Braganza has nearly two decades in B2B marketing across APAC. Noel Braganza leads design and product, and Daniel Nilsson leads growth.
A method you can follow
Our SPEM framework keeps the plan short and the priorities clear: Share, Prioritise, Execute, Monitor. Every month you see what moved the pipeline.
Your week stays on the business
We work from Canberra and mostly online, so you don't lose half a day to meetings. Interstate travel happens only when it's genuinely needed, at your cost.
Scale up or down as you learn
Scope changes during an engagement and that's normal. We agree the depth of any change with you before it happens.
What manufacturers ask before they call
What is a fractional marketing team for manufacturing?
A fractional marketing team for manufacturing is a senior team you share rather than hire. At Propellion Labs it covers strategy, brand, website, technical content, campaigns and pipeline management, with one team accountable for the result. You get experienced marketing judgement and the people to deliver it, without recruiting a full-time CMO and staff.
Is a fractional CMO better than hiring a full-time marketing manager?
For many growing manufacturers, a fractional CMO is the lower-risk first step. A full-time senior hire is a large bet if you are not yet sure what marketing should do. With Propellion Labs you get the strategy and the delivery team from day one, and you can still hire in-house later with a plan already working.
Do you do manufacturing marketing in Australia outside Canberra?
Yes. Propellion Labs is based in Canberra and works with clients across Australia. Most of the work happens online, which is more time efficient for busy operations teams. Interstate travel is only recommended when it is genuinely necessary, and it is at the client's expense.
Can you help our distributors and partners sell more of our products?
Yes. Partner and distributor enablement is part of how Propellion Labs runs B2B marketing for manufacturers. That means sales storytelling, product and technical material, and campaigns your partners can run, so they explain your range accurately and bring leads you can track.
Which CRM do you use for lead tracking?
Propellion Labs usually works in HubSpot. We set up the pipeline so every lead is tracked from first enquiry to order, which lets you see which channels, campaigns and partners are producing business, and makes forecasting less of a guess.
Can the scope change once we start?
Yes. Scope often changes during an engagement as you learn what works, and Propellion Labs treats that as normal. Before anything changes, we discuss how deep the change goes and agree it with you, so there are no surprises in the work or the invoice.
Let's look at your pipeline together
30 min · Google Meet · AEDT
Thirty minutes on where the business is and where it needs to be. You get a short written proposal afterwards.
Pick a time